Competitive Technology Intelligence (CTI) is the process focused on monitoring the competitive and technological environment of an organization (company, university, entity…) for the purpose of better decision making by high and middle level executives in the areas of marketing, product design, research and development (R&D), which can be used from investment tactics to long-term business strategies. CTI is carried out in organizations of all sizes through a continuous and systematic process that implies legal and ethical collection of information, analysis, and production of actionable results for strategic planning process and controlled diffusion of main findings.
Source: Adapted from Strategic and Competitive Intelligence Professionals.